FRUTEZA was established as an independent subsidiary of HORICAN, a company that has been successfully operating in the Swiss market for 15 years, supplying fruit and vegetables to many satisfied clients.

HORICAN products can be found in Switzerland on the shelves of major supermarket chains such as Migros and Coop. 

FRUTEZA represents a natural expansion of HORICAN’s international activities. We are ready to bring customers the very best of fresh fruit from the South of Europe– delivered directly from the producers to your warehouses or retail network.

Thanks to strong personal relationships with trusted producers in Spain, we ensure fast and direct imports. This allows us to offer top-quality fruit with maximum freshness for competitive prices.

FRUTEZA brings new business opportunities – built on solid foundations, proven know-how, and a personal approach based on trust and long-term cooperation.